Privacy Policy

1. Controller

The controller of your personal data within the meaning of the FADP is:

MAC Marketing & Consulting GmbH

Bahnhofstrasse 33

8867 Niederurnen

Schweiz

2. Scope & Purpose of Processing

We process personal data of website visitors and contacts in order to:

respond to enquiries submitted via the contact form;

manage our business relationship (if applicable);

comply with legal obligations;

improve and operate our website and digital services (e.g., analytics, cookies);

conduct marketing and communication activities (with your consent where required).

3. Types of Personal Data Collected

We may collect and process the following categories of personal data:

Name, first name, company, email address, telephone number (when you contact us);

IP address, browser type, device information, cookies / tracking data (when you visit our website);

Additional information you voluntarily provide to us (e.g., message content, attachments).

4. Legal Basis for Processing

Under the FADP, personal data may be processed if the personality of the data subject is not violated, or if a justified basis exists (consent, contract, overriding interest, or legal obligation).

In practice:

Where you provide your data via the contact form for the purpose of making an enquiry, the processing is necessary for the performance of pre-contractual measures or for responding to you.

Where we use cookies/analytics, it is for our legitimate interest in understanding and improving our website, subject to your rights and opting-out possibilities.

Where required by law (e.g., bookkeeping, tax), data is processed on the basis of the legal obligation.

Where we send marketing communications, we rely on your consent (where required) or on an overriding interest only if you have not objected.

5. Use of Cookies and Tracking Technologies

We use cookies and similar technologies on our website to:

remember your preferences;

understand how the website is used (analytics);

tailor the site and communications to you.

You may control or block cookies via your browser settings.

6. Data Transfers / International Processing

Your personal data may be transferred or accessed outside Switzerland (for example to service providers in the European Economic Area). In such cases, we ensure appropriate safeguards (e.g., standard contractual clauses) or rely on recognised adequacy decisions.

Under the FADP, transferring personal data to “third countries” is subject to stricter rules and may only occur if an adequate level of protection exists or if further safeguards are in place.

7. Data Retention

We retain your personal data only for as long as necessary for the purposes set out above or as required by law (for example statutory retention periods). When data is no longer required, we delete or anonymise it.

8. Your Rights

Subject to legal exceptions, you have the following rights under Swiss law:

the right to request access to your personal data;

the right to request correction or completion of inaccurate or incomplete data;

the right to request deletion or restriction of processing;

the right to object to processing;

the right to data portability (under certain conditions);

the right to withdraw consent at any time (without affecting the lawfulness of processing before withdrawal).

If you wish to exercise any of these rights, please contact us at the email address given above.

9. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, destruction or modification—taking into account the state of the art and the nature of the data.

10. Changes to this Policy

We may update this Privacy Policy from time to time (for example when our services change or regulatory requirements alter). The current version will always be available on our website, and the date of last revision will be indicated at the end of the document.

11. Contact

If you have questions about this Privacy Policy or about the processing of your personal data, please contact:

Email: hello@mac-marketing.ch